Instagram is the most famous platform for business in the market. Although Facebook and Twitter are the most used social media. Instagram has given these both a tough competition. Did you know that Instagram has 700 million active users monthly and 80 million photos are uploaded every day!
Instagram gives an opportunity to market your products to a huge audience without investing an enormous amount of money. It is a place where you can blog, sell your own products and start your small business. You just need to sign up and you are ready to go.
Here are some marketing tips and tricks that will help you in your real-world business.
- Switch Your Account To Business Account
To start your Instagram marketing journey, firstly switch your account to business account so that its public and everyone is able to see your posts. This will eventually increase the chances of your post to be seen by your followers in their newsfeed. Moreover, you can publish your ads without using Facebook’s advertising tool as you will get access to Instagram’s analytical tool called Insights.
- Use some follower
Get some follower at start, if your profile is new and not look good, No one will follow you. Get some Instagram follower to influence your visitor and turn them into follower. recommended
- Use Hashtags
A hashtag is a uniform way to categorize your content on Instagram. Using hashtags in your post will help you gain more followers who are looking out for what they need. You will be able to expose your brand to a targeted audience.
- Write A Killer Bio
As we all know that the first impression is the last impression. It takes only two-tenths of a second for someone to comment on your brand online. It plays a major role as it is the first thing that your followers will see when they land on your profile. It will attract them to follow you or go through some of your recent contents.
- Promote Your Business On Facebook As Well
Promoting your business on two famous social media will increase the chances of you getting more likes and followers on your content. By cross-promoting, you will be able to expose your Instagram content to an enormous audience. Furthermore, it will enhance the image of your brand and will bring down the cost of creating new contents.
By the help of Instagram, you can show your customers from where your product came from or how it is made. You can show them its whole lifecycle. This option is for those companies who sell environmentally friendly products. But those who blog can show how they made up the post or the video content. You can also share your daily doings which will attract your followers to check your profile daily.
- Respond to all comments
Followers who take out time to comment on your images, respond to them. This will not only help in your business platform but it will gain attention from your followers. They’ll see that you have taken out time to comment back.
- Partner With A Community That Supports You
There are a few brands who promote and share their partnerships with their followers. Not only it will increase the number of followers, but also it will make your brand exposure to a huge audience. More people could see and buy your brands. Also, you may find more sponsors for your brand.
- Post Images, Not Ads
The first rule of Instagram marketing is, show- don’t tell. Let the videos and images do their work as Instagram is about posting your own content, not the ads. Followers shouldn’t feel like that they are reading an ad on a wall. Post such kind of contents that grabs your audience attention.
- Make Full Use Of Instagram Tool
Switching to Instagram business profile, Instagram gives you a free Instagram tool that you can have benefit from it. It gives the options such as contacts, allowing your followers to call, text or email you. It helps to interact with your audience in a better way and enhances your user-engagement.
- Have a planned schedule for posting
Your followers might get irritated if you post every day as there will only your content all over their newsfeed. Generate a fixed schedule for posting your content. Remember that! for Instagram marketing, over posting is a big no! The best time to post is 8:00 am to 9:00 am as people have time to check their Instagram newsfeed early in the morning in their bed.
- Host A Instagram Contest
Hosting a contest is considered as the best Instagram marketing tips as it helps to interact with your audience and engages them with your posts. It will lead to more exposure to your brand and to higher engagement. No matter what method you choose for the contest or for the prizes, your audience will always be curious that what you are offering to them. This will help you gain a good image of your brand in the Instagram.
There are more tips for Instagram marketing, but these are best tips among all.